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Enquirer Consulting Group / Prepared for STIGA
August 2026

We design and run the
outbound unit. Then you own it.

This is the part of the group that is not media, sent in a form you can pass to whoever owns commercial growth.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Awareness is easy to create and hard to route.

01
This is an outside read on the category, not a claim about how STIGA runs. Take it as a starting point rather than a diagnosis.
02
A consumer brand at scale is found by people who are already looking. Search, shelf, dealer counter. Every one of those channels waits for intent to appear first.
03
The professional side does not behave that way. A groundscare contractor, a sports turf manager or an institutional buyer is a named person on a replacement cycle, and that person is reachable before the search starts.
04
Coverage and reputation create recognition across a whole market, and almost none of it is routed. A story lands, somebody remembers the name, and no seller ever hears about it.
05
Dealer and trade development is the same shape of problem. It is outbound, and outbound tends to be the one function a brand built on retail never builds.
None of that is a marketing gap. It is a distribution gap, and a distribution gap is mechanical.
Prepared for STIGA
Where this goes

From a name people know to conversations with a date on them.

The usual pattern
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In this category reach is earned and bought, then it waits for somebody to act on it.
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The professional and trade side tends to run on the buyers who already know the brand.
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A named list of buyers by segment, with a next action against each one, is rare in consumer led businesses.
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Interest that arrives through a story or a stand is usually the hardest to trace back to a seller.
In the first weeks and months
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A named market: professional, trade and institutional buyers, segment by segment and role by role.
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Messages written for the individual receiving them, human reviewed, in the brand voice and in each market's language.
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A positive reply routed to a real person the same day, with a way to reach the prospect.
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A dashboard that shows which segments answer and which do not, so budget follows evidence.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for STIGA

Three things we build, and then hand over.

The named market

The professional, trade and institutional buyers a retail channel never reaches. Built segment by segment with the roles named and the companies listed, so nobody is guessing who to talk to.

The messaging

Written for the person receiving it, reviewed by a human before it sends, and consistent with how the brand already speaks. Across every market you want covered.

The engine and the reporting

Sending infrastructure, reply routing, handover to a seller, and a dashboard that shows what is working by segment. Built once, proven in market, then given to you.

One point of contact. You never manage a stack of tools or a row of freelancers, and there is nothing to unpick at the end.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list first: professional, trade and institutional buyers by segment, role and market.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a consumer brand with a professional range

A name people know is not a pipeline.

01

It routes what reputation creates

Coverage builds recognition across a market. Outbound is the only function that turns a name somebody half remembers into a conversation with a date on it.

02

It reaches the professional buyer

Contractors, grounds teams and institutional buyers replace equipment on a cycle. That cycle is a moment, and the moment is reachable before anyone starts searching.

03

You own it at the end

Four months in market, then the playbook, the tooling, the dashboards and a trained operator come to you. No permanent outside dependency, nothing to renegotiate.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or forward this to whoever owns commercial growth and we will start there.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for STIGA.